Phil Dusenberry, "Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising".
—More information on Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising

J. Paul Peter, Jr, James H Donnelly, J. Paul Peter, Jr and James Donnelly, "Marketing Management: Knowledge and Skills".
—More information on Marketing Management: Knowledge and Skills

Delbert I Hawkins, Roger J Best, Kenneth A Coney, Delbert Hawkins, Roger Best and Kenneth Coney, "Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)".
—More information on Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

David A. Aaker, "Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity".
—More information on Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Jay B. Barney, "Gaining and Sustaining Competitive Advantage (2nd Edition)".
—More information on Gaining and Sustaining Competitive Advantage (2nd Edition)

Douglas Lambert, James R Stock and Lisa M. Ellram, "Fundamentals of Logistics".
—More information on Fundamentals of Logistics

O. C. Ferrell and Michael Hartline, "Marketing Strategy".
—More information on Marketing Strategy

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