Phil Dusenberry, "Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising".
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Michael Gershon, "The Second Brain : A Groundbreaking New Understanding of Nervous Disorders of the Stomach and Intestine".
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Donald A. Norman, "Emotional Design: Why We Love (Or Hate) Everyday Things".
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Herbert A. Simon, "Models of Bounded Rationality, Vol. 3: Emperically Grounded Economic Reason".
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Michael Gershon, "The Second Brain : The Scientific Basis of Gut Instinct and a Groundbreaking New Understanding of Nervous Disorders of the Stomach and Intestines".
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Maxwell Maltz, "The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People".
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Erik Jonsson and Donald A. Norman, "Inner Navigation: Why we Get Lost in the World and How we Find Our Way".
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Ben D. Mor, "Decision and Interaction in Crisis: A Model of International Crisis Behavior".
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Dawn Elizabeth Hooisma, "The effects of positive and negative feedback on motor learning and causal attributions as a function of gender, skill level and fear of success".
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