System Dynamics Applications

BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE, DIFFERENTIATION, ENERGY, LEVERAGE, AND CLARITY


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David A. Aaker, "Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity", Free Press, 30 March, 2004.

ISBN: 0743249380

Other subject areas related to Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity (possibly beyond the scope of this System Dynamics Glossary) include: Advertising & Promotion, Brand name products, Business & Economics, Business / Economics / Finance, Business/Economics, General, Management, Marketing, Marketing - General, Planning, Public Relations, Valuation, Business & Economics / General.

Related topics include: Strategy, Knowledge, Leverage

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  • Customer reviews. Customer reviews of Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity


    • Topics in our resources on System Dynamics related to Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity include: 
     
  • Strategy
    		•
  • Knowledge
    		•
  • Leverage

    • Other Books related to this System Dynamics Glossary can be found under these headings:


    Please note that this book is not published by Argos Press. To order this book please click on the links to the right. For information on samples and permission to copy, please contact the publisher directly.
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